Dear Valued Stakeholders,
It is with immense pride that I, Jaesoon Park, CEO of Cuchen, address you today. Since our inception in 1976, Cuchen has consistently spearheaded advancements within the premium kitchen appliance sector, driven by a resolute strategy of differentiation and the introduction of trendsetting innovations.
Our unwavering commitment is to solidify Cuchen as the preeminent brand in this dynamic market. For over four decades, Cuchen has redefined Korea's rice culture through the seamless integration of proprietary and groundbreaking technologies.
This dedication has culminated in a comprehensive portfolio of premium kitchen appliances, including pioneering products such as Korea's first 2.1-bar high-pressure rice cooker, multiple pressure rice cooker, models meticulously optimized for diverse rice varieties, and specialized mixed grain cookers.
Our continuous pursuit of excellence in stainless steel rice cooker technology, featuring the incorporation of medical-grade 316Ti stainless steel inner pots and advanced non-stick coatings, has firmly established our position as a pivotal force within Korea's premium kitchen appliance landscape.
Furthermore, the launch of Korea's first hybrid electric range underscores our commitment to expanding our premium brand presence.
Globally recognized for our sophisticated technology and elegant design aesthetic, Cuchen continues to extend its influence beyond domestic markets.
Our exceptional design philosophy, which seamlessly integrates appliances as sophisticated interior elements, led to Cuchen becoming the first Korean rice cooker brand to achieve the prestigious trifecta of the world's top three design accolades: Germany's iF Design Award, the Red Dot Design Award, and the U.S. IDEA Award, unequivocally demonstrating our global competitiveness and design leadership.
Beyond technological and design innovation, Cuchen is deeply invested in fostering the sustainable growth of Korea's rich food culture. This commitment is exemplified through strategic collaborations with esteemed organizations such as Riceall NongHyup and leading research institutions, resulting in the introduction of specialized products like '121 Healthy Mixed Grains' and 'Mitopia Nonghyup Rice.' Complementing these product innovations, we are continuously refining advanced cooking algorithms tailored to these specific offerings, ensuring an unparalleled rice cooking experience and optimal taste for our discerning customer base.
Cuchen is also a staunch advocate for environmentally responsible practices and sustainable management. Our proactive initiatives, such as the ‘Green Campaign’ in partnership with Naver’s Happybean, underscore our deep-seated commitment to ecological stewardship.
Our unprecedented six Consumer Centered Management(CCM) certifications, a highly authoritative validation, reinforces our dedication to building consumer trust via transparent and fair practices. Looking to the future, Cuchen continues to follow its mission to preserve ‘Bapsim’—Korea’s unique and cherished rice culture—and the profound sentiment embodied in ‘Bap’: the fundamental belief that rice is the cornerstone of strength and well-being.
Leveraging over 40 years of accumulated technological expertise and invaluable know-how, we will continue to pioneer the development of cooking algorithms precisely optimized for a diverse range of rice varieties and mixed grains, empowering individuals to maintain healthy and balanced dietary habits.
Our enduring dedication lies in delivering premium kitchen appliances that not only enhance everyday life but also bring greater convenience and abundance to our valued customers.
We deeply appreciate your continued support and trust as we embark on this exciting next chapter of innovation and market leadership.
Thank you.